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Eastidea® Blog

insights & Opinion

In our Blog we talk about advertising in elevators and indoor digital advertising, DOOH global trends, advertising in China.

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Jan 29, 2021

Zoom interview with Deon Govender. South African DOOH market in 2021

As part of our exclusive industry interview series, Eastidea spoke with Deon Govender, Managing director at Pics in Lifts, who has been...

Dec 10, 2020

Advertisers choose outdoor media channels in 2021!

2020 has come to an end and we could not be more excited. In the coming 2021, what expectations do advertisers have for outdoor...

Nov 18, 2020

FOCUS MEDIA Reports 3.265 Billion CNY Revenue in Q3, up 137% over Q3 of 2019! How they did it??

We are starting with a new weekly column about Digital Out-Of-Home Advertising in China, in which we will briefly give information about...

Nov 13, 2020

Weekly Report No. 11. The Power Of Elevator Advertising - The South America.

Today we will move to the Western hemisphere of our planet and see how things are going there - in South America particularly. Which...

Nov 6, 2020

Weekly Column No.10 The Power of Elevator Advertising. The African continent.

2020-11-06 Africa’s Home Elevators Market Today we will talk about a rather special region that is often overlooked - the African...