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Have you ever considered starting your own media business in Elevators Advertising?
If yes, we have great news for you, you are in the right direction as you have all the key factors for success.
Digital Advertising in elevators is highly efficient business. Today, it is still considered an innovative and unusual method. Yet soon, it will become commonplace. The trend of equipping elevators with Digital Screens is growing. Brands willing to get closer to potential customers on the go. Here is why we see elevator advertising is a good business to start and how to make the most of it.
1 PEOPLE ARE GLAD TO WATCH IT
Advertising irritates people when it prevents them from concentrating on something more important. But in an elevator, people will be grateful to you because you entertain them. In such a compact space, people avoid staring at each other. They do not want to check mobile messengers because a stranger might get to know their private secrets. In such circumstances, advertising comes as a game-changer.
When people enjoy ads, they develop a positive attitude to the brand and products. They will be more likely to buy certain goods or order services because, in their memory, they are connected with pleasant experiences.
2 IT ENABLES BRANDS TO EXERCISE CREATIVITY
As it was said in the introduction to this article, such type of advertising has not become commonplace yet. An elevator is a great place for communication between brands and future customers. Consequently, people will be likely to pay attention to ads. Maybe, they will even tell their friends about it. If you make unusual advertising, each dollar you invest in it will bring you almost twice as much income as one dollar spent on a noncreative ad.
3 ADVERTISERS WILL ENJOY THE BENEFITS OF MICROTARGETING
The "micro" prefix, in this case, emphasizes the fact that Brands has to deliver ads to a targeted audience with remarkable precision. These are just a few examples of how it works.
In a hospital elevator, place an ad that are related to health and wellbeing.
If it is an elevator in a residential building, your elevator advertising network value already targets customers with some decent lifestyle of its inhabitants.
In a shopping mall, elevator advertising network should serve shopping mall tenants marketing needs that people can buy right there, as soon as they step out of the elevator
4 BIG AND SMALL BUSINESSES ARE YOUR TARGETED CUSTOMERS
Elevator ads are becoming increasingly popular among small and big businesses.
Let us imagine that a business owner needs to choose from two options:
Spend hundreds of dollars on targeted online ads or use local printed media where their campaign success will depend on many coincidences.
Invest in microtargeted ads in an elevator advertising.
Some might opt for the first approach simply because it is more traditional. For conservative Businesses, it might be difficult to put up with the thought that printed ads are not efficient anymore and online search campaigns will be affected due to the new regulations in cookies policies. But thinking reasonably, if Brands want to reach as much as possible targeted customers the second option would be much more customer-oriented and user-friendly. That’s is one of the reasons why Advertising in Elevators starts to get more brand attraction in their Omni channels advertising campaigns.
5 PEOPLE WILL BE CONTINUOUSLY EXPOSED TO ADVERTISING IN ELEVATORS
If people visit an elevator in a residential building or business center every day, they will see your ad regularly. Each day, we come across approximately 5000 ads. Of course, we cannot memorize them all! But the more often people see the name of a brand and the photos or videos of its products, the more familiar they will seem to them.
If Brand relies on audio advertising, only 10% of listeners will remember the information in 3 days. But if the Brand uses an image or video, 65% will be able to recall the product.
We offer solutions for setting up a robust Elevator Advertising Digital Networks. Our hardware comes with a centralized Ai based Content Management System Software DisplayForce, (works anywhere in the world) for broadcasting video and images of ads campaigns in an elevator cabin.
Video analytics and ads campaigns reports which nowadays are crucial for advertiser’s omnichannel activities are already the golden standard that we bring in to the Elevator Advertising Industry.
For instance, Ei-Mini Lifter the ultimate advertising short throw projector. Ei-Mini Lifter is positioned above the elevator’s doors on the top. It projects the ad on the surface of the door. When the doors open, the device stops projecting the ad and resumes it once they close once again. The brand ads exposure will be eye candy and bring “WOW” Effect for advertising in an elevator!
6 IT IS INCREDIBLY EASY TO CHANGE OR UPDATE THE DIGITAL ADS IN ELEVATORS
When placing Light Box or printed billboards in an elevator, they will remain there for several weeks. Mounting these ads will require a lot of time and money. But using Ei-Mini Lifter, and Ei-Slim Dual you can update ads in a couple of clicks. To better target advertising, we provide an option to change them several times per day.
In the morning, when people hurry to work, show them how the product can be integrated into the business environment.
During the lunch break, let them watch ads related to entertainment.
In the evening, no one can resist tempting videos of homemade meals — and the product will serve as a nice addition to food.
Experiment with different advertising formats in multiple elevators. For instance, in one elevator, place entertainment-related ads from midday till 3 pm and in the other one — from 3 pm till 6 pm.
Measure the efficiency of both approaches and figure out which works best. This precious knowledge will be fine-tuned for future Ads Elevator campaigns.
BY JOINING THE EASTIDEA COMMUNITY, START YOUR EXPERTISE IN THE ELEVATOR ADVERTISING NETWORKS BUSINESS
The progress in the field of elevator advertising is very rapid. To make the most of it, you should keep up with the industry's news and trends. This is why we invite our customers to join our Partner Program and start or extend your business in Elevators Media Networks:
In terms of this program, we will offer you the following benefits:
Eastidea is your one-stop supplier of hardware and software for Elevator Media Networks
Chain supply directly to your country with dedicated logistic services.
Hands-on training on how to set up in the Elevator Advertising Networks and technical workshops for your staff.
Ongoing SLA support of our expert team Globally
You will be able to take part in pre-sales and be the first to use new advanced solutions.
Ad-hoc software integrations for your network needs.
Free to use our templates, materials, and visuals for your marketing campaigns.
Make a smart decision and become our partners. Build up your own In Elevator Advertising Networks in your country. And achieve the maximum benefits from up growing business industry. We realize that we can benefit from the synergy effect with our partners. This is why we are ready to collaborate, exchange ideas and listen to people's feedback.
7 YOU SHOULD NOT BE AFRAID OF VANDALISM IN ELEVATORS
If you have ever used outdoor poster ads, you know what might happen to them in just a few hours after you hang them.
But no one can ruin or modify video ads in an elevator! Of course, there is a small risk that someone might break the projector or display. But first, it is not that easy to do it — and an elevator ride is too short for that act.
Second, the offender would realize that this is a more serious crime than tearing down a poster.
Why should they do it if they gain nothing but will be punished rather severely? Third, it will be easier to identify the offender's personality. In practice, vandalism is extremely rare in the elevator ads industry. It is a safe and trouble-free sphere.
8 DO ELEVATOR ADS HAVE ANY DISADVANTAGES?
Well, they have some.
Create ads that people will genuinely like. If you create an irritating ad, it will not work. A combination of the eye-catching content and visual appearance of an elegant screen or a projector is a winning strategy.
Creating a cool ad might be a costly affair.
The efficiency of Elevator ads campaign will depend on the number of locations. The Campaign should not be limited to just 1-2 elevators. The scale of the campaign is essential.
As you see, these are not serious drawbacks but just details that you should take into account. Also, mind that your audience will be limited. But its response rate should be very high thanks to microtargeting.
As you see, these are not serious drawbacks but just details that you should take into account. Also, mind that your audience will be limited. But its response rate should be very high thanks to microtargeting.
TRY THE BENEFITS OF ELEVATOR ADS RIGHT NOW!
These were the general advantages of elevator advertising, relevant for businesses of any scale and sphere. But company owners probably would like to know how to increase the efficiency of this type of ad in relation to their particular products.
Our experienced team will gladly answer your questions and help you to define an optimal ads network format for you. We can offer solutions for any budget and we are ready to share valuable industry insider knowledge.
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