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2020 has come to an end and we could not be more excited. In the coming 2021, what expectations do advertisers have for outdoor advertising?
According to the CTR Media Intelligence, traditional outdoor advertising expenditures increased by 7.3% year-on-year in October 2020, which is a further increase compared to September 2020. Both elevator LCD and elevator poster advertising expenditures increased by more than 40%.
Among the brands that put their trust in outdoor media, online used-car dealer Guazi.com, Nazar (南极), Alipay and Beike Zhaofang (贝壳找房) entered the TOP10 for outdoor advertising for the first time this year, by spending more than 80% on elevator advertising channels.
From the perspective of the delivery industry, in October, the IT product and service industry advertising spending increased the most, ranking the top three in the traditional outdoor, elevator LCD, and video advertising in the cinema spending lists, with an increase of 399.6%, 114.8%, and 326.9% respectively. In addition, expenses for the Primal Legends online game first advertising campaign in elevators accounted for 22% of all IT product and service industry expenses.
The food industry ranked third in elevator LCD advertising spending, an increase of 168.8%. The top food brands of elevator LCD are MILKGROUND, Xiao Xian Stew, A1, Hao Ji, and LIFE SPACE. These five major brands account for 78.9 percent of the total value of the food industry's investment in elevator LCD advertising.
Also in the overall placement of elevator LCD advertising, the household appliance industry shows a significant increase in spending, with an increase of 615.4%. Most of the brands choosing large-scale and outdoor advertising because of their cross-platform measurement and targeting. For example, Changba mainly promotes its small KTV booth microphone via elevator LCD monitors. This brand contributes 73.7% of the total value of the household appliance industry’s spending on elevator LCD advertising.
Source: Tencent News [URL: https://new.qq.com/omn/20201210/20201210A00WXG00.html]
EASTIDEA PROVIDES ONE-STOP SOLUTIONS FOR CREATING ADVERTISING NETWORK IN ELEVATORS
Ei products are an elegant solution for marketers seeking to reach and influence your target audience while they are riding in the elevator.
Ei-Mini Lifter & Ei-Slim Dual are our flagship products, unveiled this year by Eastidea at ISE 2020 in Amsterdam. It’s a projector and dual-screen player, designed primarily for elevator advertising and retail places that use AI-based Addreality CMS software all in one platform for content management and video analysis to determine gender and age, track, analyze customers’ emotions and count dwell time, bounce rate and engagement rate of your advertising campaign in a real-time.
Vibrant colors, HD graphics, and interactivity rolled into Ei products to ultimately higher your advertising campaign profitability.
All Ei Products are equipped with AI-driven video analytics technology and provide the perfect platform to remotely update and configure content to suit any location.
Featuring energy-saving technology, compact Ei Product uses less electricity and generates less heat than other units in the same class. They are an efficient and eco-friendly solution.
Elevate the space by using Ei products in a variety of settings such as lobbies, hallways, and entrance foyers. Learn more about usage scenarios here.
For more information about products, delivery, payment terms, or any other matter.
Please drop us an email and we will back to you shortly.
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Dmitry Shklyar, Founder of Eastidea on Instagram: @dmitry_shklyar
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