Zoom interview with Deon Govender. South African DOOH market in 2021

As part of our exclusive industry interview series, Eastidea spoke with Deon Govender, Managing director at Pics in Lifts, who has been in the adverting and marketing industry for over 5 years. He discusses South African brands finding their way how to tell their stories through DOOH advertising, and about the transformation of out-of-home advertising in the region.